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Running a Small Independent Publishing House

With every Internet Guru and Pundit emphasizing the opportunity of trading worldwide, it is easy to overlook some very lucrative Local Markets in which you can publish.

For instance, there has always been a steady demand for Local History and Guide books, especially in Tourist Areas. You are now in a position to service this local niche using a variety of online services such as Lulu.com's Print On Demand and Kunaki's CD fulfillment services to publish. These same resources will allow you to also offer competitive services to Local writers, Artists, Poets and Musicians who would also like to see their works published.

How many groups in your Local community are trying to raise funds?

Local Schools and Churches are just some of the potential customers that you could offer a local publishing service to, producing books, etc. that they can sell on, in joint ventures with you.

Using free word processor software like "Open Office" (See Below). you can produce professional ebooks in virus Free PDF Format. This software will accept files written by other popular Word Processing software, including Microsoft Word. Since "Open Office" is freely available you could even supply it on a disc as a free bonus to your clients, so they can write up their material. Then using something like the "Easy Cut & Paste PDF eBook Layout" you could publish their work as a virus free PDF Ebook to sell on your website for them.

It will not cost much to set up a basic website with someone like "Hostgator" for instance. Their server would allow you to run software like "Smartdd" which will enable you to digitally deliver your PDF Ebooks to your customers after they have paid through Paypal. This means you could offer your clients their own personal sales page on your website, where you will sell their books 24/7 on automatic pilot. You could further enhance this service by offering the ebook on a CD for them as well, with a link to your inventory on "Kunaki" and provide hardback/paperback versions through a link to your free shop at Lulu.com

These are just a few ideas on how to publish. Check out our blog and our other in depth articles on how to make money running and marketing a local independent publishing service.

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You Should Read More - Books

It does not matter if you are book collector, book lover, book writer, book publisher or a book seller. Whatever your interest in books you will be delighted with information packed website.

 

Consolidation, the secret of creative financial success

Consolidation is a term more used in high end financial business strategy than in the creative process but if you are concerned with the over all profitability of your career as an author, it is one of the most important factors you must consider.

Now if you are doing it for pleasure or as an expression of self creativity there is nothing wrong with that in my book, more power to you. On the other hand if you are concerned with making money, consolidation is a critical factor.

Basically, in the case of an author for instance, you must resist the temptation to jump around writing about everything under the sun in your career. To maximise your earning potential you must specialise in one field or something related to it.

The first and most important reason to do this concerns your fan base. If you write a series of books on a particular subject, you will eventually attract a hard core of readers. If you jump around writing books about new subjects, the person you attracted with your previous book will be lost to you as a customer. If you write a book on the same subject or something connected, that reader of your previous book is more likely to buy it, and the next one and the next one. It is always easier to sell your work to an existing customer who has already bought from you.

The second good reason is that as you gain experience in your subject, you will find the books easier to write. Your second book will take less time to complete than your first, and your third will take less time than the second. The more books you write, the more media attention and publicity you will receive as you become a recognised “author & expert” in your field. As your list of readers grows so will your profits and you will start to experience the accumulative effect that consolidation can bring. The chances are you will go on to develop a fan base of core customers that will will buy your new books as soon as they come out.

Having a series of books also gives you greater flexibility in their pricing and marketing. It will allow you to offer package deals. That is, selling your books at a cheaper price but in greater quantities. Instead of selling one book, imagine selling a pack of six.

So here is a golden rule if you want to maximise your profit and reduce your effort. Consolidate, stick to one subject or genre or niche that you can aim to master and become a recognised expert in and never diversify or stray away from your customer base.

 

 

 

 

Publish Your Book

If you have finally written that book, there are basically five ways that you can get it published. One way to go is to find a literary agent to represent you or you can approach the traditional mainstream publisher yourself. Then again, if you relish the challenge of publishing the book yourself either because you do not want to loose creative control of your work or you are looking for a bigger financial return, you may consider Self publishing. You can do this by either using a local printer or using an on-line Print On Demand service like Lulu.com. Lastly, there is the option of embracing the technology and market place of the world wide web and producing your book as a piece of digital information or e-book.

Publishing through an agency.

Finding yourself a literary agent can be a great time saver. If you can get your book, accepted by an agent who is on the inside of the literary network, they will be able to help guide you through the system. First of all, and most importantly, they will tell you if your book is marketable, you do not want to waste time and energy flogging a dead horse. That is not to say that your book is bad, just that it is not saleable. This can be a fine distinction and there can be many reasons. If they do decide to recommend it, that will almost guarantee that your manuscript will be read by a publishing house. If the agent believes your book is worth representing they will draw up a contract, and in return for about 15% of the entire deal your agents will work extremely hard to get your manuscript into a publishing house.

Depending whether you've written a work of fiction or non-fiction, you will be able to find someone suitable by paging through a publishing guide directory. Most agents have built up contacts in a particularly genre, so it is worth checking what previous books they have helped published. You can then make contact by sending them a short query letter as way of an introduction to yourself and your idea. Include enough information to arouse interest and take it from there.

Going with a traditional publisher.

You can of course try to cut out the middleman and go it alone. You will need to do a bit research and find out which publishing house prints books similar to the one you have written. Again, you will have to contact them by sending a short query letter and hopefully you will get a request to submit your manuscript. Be prepared, if they like your book you will probably be asked to pitch it to them in person. In fact, this is one part of writing that some authors still feel uneasy with but you must be prepared to market yourself. As budgets get tighter for publishing houses, authors are expected to do a major part of their own marketing.

You must also be prepared for rejection if you use this method. Many of the larger publishing companies will not risk their money on an unknown author,. This is one advantage of using the literary agent, as their judgement is trusted and will go a long way to influence the publisher's decision in your favour.

Self publishing with a local printer

If you decide to take your book to a local printer and self publish, you must be prepared to make the decisions concerning the production of your book. You will have to make all the decisions. As well as having to organise the printing and marketing, there are even the minute details to consider, including what paper the book is printed on. Make sure you choose a printer that has experience in book production, then at least he will be able to give you some good advice. Do not go with the first one, visit two or three and get quotes to help you work out your budget. You must remember that the printer will produce precisely what you give him, without any revision or editing. It is important that your book is proofread before submission. If you choose this path you will have to store your books, do all the marketing and promotion, fulfil all the orders and organise shipping.

Self publishing online with print on demand.

With the advent of on-line sites like Lulu.com, self publishing has become so much easier and cheaper. After you have downloaded your version of the book to Lulu, they will take care of the printing and delivery. This means after you have written your book, you can devote your time to marketing and promoting it. They can even provide extra services for you,such as giving an ISBN number and making your book available to big book stores, like Amazon and Barnes and Noble.

Selling you work as an e-book.

The e-book is a digital version of your book that may be purchased and downloaded, and then immediately read on-line. If you use free word processing software like “Open Office” writer, you can automatically turn your document into a PDF e-book that can be sold on-line from your blog or website. You can do this by setting up an account with an e-commerce site like Pay Pal which will provide you with payment buttons on your website pages, to sell your book. Another more sophisticated way to go is to get a shopping cart system or use data delivery software like Smart DD

Which way to go?

Obviously there are risks and benefits with each method, and to a certain extent, your choices will be controlled by your budget. With traditional publishing, if your book is accepted, you can expect between 5% and 8% of the royalties on an initial run, that is perhaps as low as 5000. If you have an agent, you will have to pay them their share out of this.

When going with a local printer, you will have to have enough money to pay for everything upfront. Usually the more you can afford to have printed, the cheaper each book will be. You then have the expense of marketing and publicity, along with all the hassle associated with running a small publishing company. This includes keeping all the business books, sales invoices, delivery notes, etc.; and dealing with officials like the tax office. Offset against this is the fact, that if you are successful, you will earn more money and will be in the position to help other authors publish their books.

Publishing your book with a print on demand service, like Lulu is probably the cheaper of the options. You will also save yourself a great deal of time, as they take care of all the storage and delivery. You will still have to to spend a lot of time publicity and marketing if you want to be successful.

Finally, e-books are the way to go if you want to retain complete control of your book and its profits. Once you have the system up and running to sell your books actually producing them cost virtually nothing and in theory, you can sell them every day for the rest of your life. All you will have to worry about is getting potential customers to your website.

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Word Processor


 

 

OPEN

OFFICE

"Open Office Writer" office software suite for word processing and more. It is available in many languages and works on all common computers. It is compatible with all other major office suites (including Microsoft Word), and is free to download, use, and distribute. Best of all it can turn your finished writing into a reliable virus free PDF ebook for distribution. If you have not already got a version, and you are a bit frustrated with the expensive competitive software, you can download it here, Great Software, Easy to use and its free

Download OpenOffice Free here

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Delivering Digital data

ebook marketingYou can add a data file to an email, you can even set up a simple auto responder with Microsoft outlook or pay for a monthly online service like Aweber. There are lots of options but most either involve parting with cash or spending time at the computer, instead of working and sometimes both.

One cheap and easy option if you have your own website is to use software like Smartddlite.

Read our reviews of this and other FREE software here.

 

 

 

 

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